Founded in 1917 with its headquarters in Tokyo, Nikon makes lenses for a wide range of optical devices. Having made contributions to microscopic measurement and X-ray technology, the company has a reputation of making precision equipment that is nonetheless simple enough for any first time photographer to use.

In 1948 came the first Nikon camera and the first product to bear the “Nikon” name. It was simply called “Nikon,” but later “Model I” was added to the cameras name to distinguish it from the next generation of cameras.

Nikon recently reached a milestone, having made 95 million lenses, producing at an average rate of 20,000 per day.

The past few years have been prosperous for the company, which has been ranked as one of India’s most trusted brands in the Brand Trust Report of 2014.

Three Nikon products have been selected as recipients of the 2015 TIPA (Technical Image Press Association) awards. Nikon was also voted ‘Best Photography Brand’ at the 2015 Which? awards.

Nikon Coolpix P900

When deciding which bridge camera to buy, look out for Nikon’s Coolpix range, which manage to pack an impressive range of features into a handheld camera device.

Last year, one of the most recent members of the series, the Coolpix P900, pushed superzoom technology even further than before with an 83x optical zoom.

The camera even boasts an ability to capture details that are invisible to the naked eye.


Bestselling Nikon Coolpix Bridge Cameras 2016 – Comparison Table

Please note that the number of reviews and average ratings are taken from Amazon UK. They were correct at the time this table was compiled.
All ratings are based on a scoring out of 5 stars. We have indicated a current price but this may differ as and when special offers become available and depending on where you decide to buy.

CameraImageAverage RatingEstimated PriceResZoomRead More
Nikon Coolpix P610Nikon Coolpix P610 Bridge4.6£29916MP60x
Nikon Coolpix P900Nikon Coolpic P900 Bridge4.7£52016MP83x
Nikon Coolpix L840Nikon Coolpix L840 Bridge4.4£19916MP38x

Short reviews of Nikon’s bestselling cameras

Nikon Coolpix P610 Bridge Camera

Nikon Coolpix P610


This is Nikon’s best selling model at Amazon UK and returns a consistent 4.6 out of 5 stars from Amazon buyers.  On offer for around the £300 level this is a remarkable camera for the price.

The massive 60x zoom is great for sports and nature photographers . This is further extendable with what Nikon call Dynamic Fine Zoom to 120x which should cater for even the most ardent enthusiasts.

The P610 uses improved vibration reduction technology to help steady those long zoom shots.

With one touch WiFi and NFC enabled shots can be shared instantly and the 16PM Sensor gives great detail to your images while a large memory card will help to make the most of Full HD movie recording.

One user alanbrewerton said the following:

The birdwatching scene together with 60x zoom make this an excellent camera.

As Amazon’s current best selling Nikon bridge camera, the Coolpix P610 must be on your list.

Amazon UK currently have further reductions on this one.

Nikon Coolpix P900 Bridge Camera

Nikon Coolpix P900

The Nikon P900 launched in March 2015 with what then was the longest optical zoom on any bridge camera.  The built in lens gives a 35mm equivalent focal length of 24-2000mm which translates to an 83x optical zoom. But it doesn’t end there.  The digital zoom function can extend that to an unheard of 332x. At this range it would be wise to use a tripod.

At a hefty £520 you would want good value for money and it seems from buyer reviews that you would get exactly that. Since launch the P900 has realised an average buyer rating of 4.7 out of 5 stars.This is really excellent for a more expensive model where buyers may be more discerning.

Downsides to this camera are the lack of hot shoe and no ability for RAW editing.

Peter commented on his purchase:

I am still taking full zoom shots simply because I can and the detail and quality is almost absurd. Great camera and a fabulous lens. Well done Nikon.

A highly recommended camera – though check your budget.

Amazon UK have a further £10 off this model.

Nikon Coolpix L840 Bridge Camera

Nikon Coolpix L840The great comments just go on and on for this fantastic bargain of a camera from Nikon.

The L840 bridge camera boasts many of the features of it’s more expensive stablemates above, like 16MP sensor and built in WiFi / NFC for social sharing, full HD movie recording, hot shoe and a tilt screen.  But all this comes a a price as low as £200 – what a steal.

Zoom range is smallest of the three reviewed here, at 38x optical, but then it is up against unusual competition.  Even the Panasonic FZ1000EB flagship camera sports only a 16x zoom range.

With beautiful styling and handling for a small camera this is one to put on your list.

This camera was introduced in 2015 and shows an average rating of 4.4 out of a possible 5 stars from buyer’s reviews.

What buyers liked:  McStick said ‘ Top marks for a mid range and very competively priced camera.’

What buyers didn’t like:  Lack of viewfinder and poor documentation / handbook.

If you can get over the negative points mentioned this is a gem of a camera at a gem of a price and well worth considering. Very highly recommended.

Amazon UK currently have this one bundled with case + 32G memory card batteries and charger.


That concludes our mini reviews of  the top 3 bestselling Nikon bridge cameras. I hope we have helped you decide which model is best for you.